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Est. 1986

The House

Uroosiat is a celebration of heritage craftsmanship, intricate couture and the artistry of generations that has stood the test of time.

Now, the house enters a new chapter through SIAA by Uroosiat – a contemporary collection that brings the brand's enduring values into the modern era. Our founder, Rukhsana Akram, one of the pioneering designers of Pakistan's early fashion industry, established Uroosiat with a deep appreciation for traditional bridal dressmaking and the belief that true craftsmanship should be preserved through practice, not memory alone.

The Archive

Drawing from generations of inherited knowledge, the house's design language is shaped by historic silhouettes, intricate hand embroidery, and artisanal techniques passed down through families of master craftsmen – preserving techniques that have become increasingly rare in a rapidly changing world.

A New Expression

This spirit of evolution is reflected in SIAA by Uroosiat, where the same commitment to craftsmanship is reinterpreted through a contemporary lens. Together, the collections represent an ongoing dialogue between heritage and modern design, honouring the past while creating timeless pieces for the women of today and tomorrow.