For almost three decades now, Rukhsana Akram has been the force behind Uroosiat. She is among the handful of pioneering designers who established their art at a time when the fashion industry was beginning to develop in Pakistan.

She comes from a rich heritage of traditional bridal couture; unique cuts like the ‘farshi gharara’, intricate patterns and delicate hand embroideries, handed down by her mother hailing from UP in India.

Uroosiat uses only pure fabrics, engaging only the finest craftsmen that have been trained by their older generations of artisans practicing this fast-disappearing craft of hand embroideries in its bridal & formal wear.

The brand has developed a loyal clientele both within Pakistan and abroad extensively across the Middle East, the US and UK over the years.